A couple years after the Yard Goats found their branding, the USL’s Hartford Athletic adopted the same scheme. Locals gravitate to the blue and green shades paying homage to former NHL team the Hartford Whalers. But although the name feels more familiar now, the Brandiose design still attracts fans from across the country and at home in Connecticut. And the hat was equally unique, putting a chomping goat where you’d typically see a letter or a snarling face. Hartford burst on the scene in 2016 as one of the early adopters of the quirky compound team name (e.g., Trash Pandas, Sod Poodles, Space Cowboys). We can only assume Rocket Raccoon would be proud. With a touch of glare on the top right, you know he’s wearing his space helmet and is ready to rock. As part of the Marvel's Defenders of the Diamond collection, this design put the Trash Panda front and center. Trash Pandas may sound ridiculous, but clearly it's no joke." And this year, fans got another Rocket City chapeau they couldn’t get enough of. The logo, featuring a scrappy raccoon with the ingenuity and bravery to pull off his own journey into space, tells a story that has a local connection but that anyone can relate to. "And once the Trash Pandas have your attention, they keep it. "It's one of the most unique and irreverent team names in the Minors, one that still causes people to ask, 'Wait, did they really name the team that?'" said Ben Hill, 's branding expert. People love the Trash Pandas and their Brandiose-created signature look. Just don’t call him Maurice.Īlthough the Trash Pandas have only played two seasons since debuting their tin-can cap, this is their fifth time making this list. And the popularity got even stronger when the Marvel's Defenders of the Diamond design featured an enhanced version of the cosmic hero. You see stars, which is kind of the tie-in with the galaxy and the space aspects of our brand.” The design was an instant success and continues to be a hit with several styles leading the charge in the Minors. You don't see the eyes and nose and mouth features. “You have the Western hat, you have the face that, you know it's kind of mysterious, because it's not a face. Julien, the Space Cowboys’ retail manager. “The logo embraces the Houston area and the state of Texas and everything that we are known for from our Western culture to our space program,” said Shamaine St. For 2022, they then found a way to represent the fandom and the new partnership by rebranding as the Space Cowboys. After Sugar Land joined the Minor League landscape ahead of the 2021 season, the Astros spent the first year connecting with its shared community.
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